GetResponse

An easy, web-based email marketing software that delivers your campaigns, offers, newsletters, follow-ups and autoresponder messages. One of the best email marketing services.

It was started in 1998 and since have over 500,000 accounts opened. GetResponse's easy-to-use and web-based email interface can help businesses build their permission-based mailing lists, maximize conversion ratios and build customer confidence.

Traci, an avid GetResponse user, had this to say: “GetResponse plays a major role in our marketing programs. The newsletter we publish keeps our friends and fans up to date on the latest videos and projects, as well as entertaining them with scary stories, weird facts and happenings, and links to other interesting sites. It’s a fantastic communications tool, and a huge time and money saver!”

Successful email marketing tips:

•    Find out readers’ interests! Take a poll or survey every so often and ask them if they’d like to suggest a topic, or if they’re interested in a new product, or simply if they’re enjoying your emails, and why. It helps us stay plugged into audience tastes and because GetResponse Online Surveys are free, we make good use of them!

•    Give subscribers relevant content so they’ll come to expect it and open your email messages every time! This doesn’t mean you have to be a great writer or even an expert; it’s more like you need to deliver on the topics and preferences they signed up for.  It doesn’t even have to come from you… online blogs, articles, or news that could be useful to your customers are great too.

    * Build strong relationships. The more you reach out to subscribers with useful information, relevant products and services, and perhaps some occasional fun and entertainment, the more loyal your customers will be.  Deliver value… and they’ll deliver the sales!

    * Get constant feedback. Find out what your readers like (and don’t like) so you can build content and campaigns based on what’s interesting and useful to them. Simply survey them as it’s the best way to get feedback. This is absolutely essential to your email marketing ROI… no interest equals poor results.

    * Have the knowledge to back your claims. Don’t send info and articles out to subscribers just because they interest you. Do your homework to make sure the information is accurate and appeals to customer preferences. If you want to appear like an expert in your field, do the research − don’t fake it!

    * Make it personal. While people appreciate expert knowledge, they relate more to real experiences, personalized content and offers, and media like face-to-face audio-video messages. So use a personal approach, no matter what the content, and you’re more likely to increase CTRs and revenues.

•    Offer something back to your customers for signing up, such as a free marketing course, a special gift or a product sample. Don’t simply ask them to sign up to keep in touch, they won’t.